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What is your privacy policy?

This privacy policy applies to the processing of personal data that we collect or you submit when you visit, a brand specific website within the BESTSELLER group such as or and when you use one of our apps.

If you have been redirected to this privacy policy from a brand specific website, it is because that brand is also covered by this privacy policy as a member of the BESTSELLER group.

BESTSELLER Handels B.V., Sint Jorissteeg 2, 1012 XV Amsterdam, the Netherlands, is the data controller of the personal data covered by this privacy policy.



1. Our statement on privacy

2. Collecting & using your personal data

3. Sharing personal data

4. Processing data outside the EU

5. How long do we store your data?

6. Your rights


At BESTSELLER, it’s our mission to give you a great fashion experience right from the moment you start browsing the many styles from our many brands, to the time that you actually receive your order. As part of your shopping experience with us, we want to ensure you that we protect and respect your privacy and handle all your personal data with care.

We uphold the following principles when handling your personal data:

1. We collect and store data for these main purposes:

  • Packing and delivering your order
  • Customer service
  • Improving your user experience
  • Marketing
  • Fraud prevention
  • Regulatory requirements

2. We only collect data that we need for the purposes mentioned above

3. We delete your personal data when we no longer need it

4. We don’t sell your data

5. We keep your data secure

Below you can read more about how and why we collect and store your personal data – and who we share it with.

You can also read about how you can exercise your privacy rights, e.g. how to request access to your personal data.


Fulfillment of your order

To handle your order, we need some information from you. When you place an order with us, you provide us with your name, address, email, phone number, payment details and, of course, which products you wish to purchase. We use the information to fulfill your order including sending an order confirmation and packing and delivering your order.

Customer Service

When you contact our customer service via email, chat or phone etc., we will register the personal data that you provide to us. Our customer service has access to all information about your order, so we can help you in the best possible way, whether you have questions about the status of your order, or if you need to return an item. Our customer service is also able to see any previous correspondence with you as this allows us to provide you with a better service.

If you use our “Notify Me”-service, we will use your email, in accordance with your request, to notify you when a certain item is back in stock.

Improvement of your user experience

We constantly strive to give you the very best user and shopping experience on our websites. We do that in different ways, but an important part of it is by tracking your browsing behaviour on our sites in order for us to improve the user friendliness, layout and overall experience of the sites. We do that by using cookies. You can read more about cookies HERE. We also use your browsing data to recommend you products that we think you might like.


In order for us to present you with the best possible fashion advice and most relevant news and marketing, we use certain personal data to separate you from everybody else. This happens if you have signed up to one of our customer clubs, if you use our apps and through cookies when you use our websites.

You can always object to our processing of your personal data for direct marketing purposes by using our request form, which can be found HERE.

I     Customer Clubs

If you have signed up to one of our customer clubs we use information about you to send you newsletters with offers, information about new styles, fashion guides etc., based on your preferences. You can read more about the customer clubs in the terms and conditions and the specific privacy policy, which can be found HERE.

II     Our App

In our app you can choose to receive notifications from us regarding campaigns. If you have activated location services, we may use such information to send push notifications when you are near one of our stores.

We register this information about you through the app.

At any time you can deactivate the notifications and location services in the settings on your mobile phone.

III     Cookie based marketing

In order to provide you with relevant advertisement which matches your interests to the greatest extent possible, we use marketing cookies.

Among other things, the marketing cookies that we use collect information about your browsing behavior. We use that information to personalize the recommendations and promotions on our websites and to show you relevant advertisement on other websites and social media networks.

You can read more about our use of cookies HERE.

My Account

If you choose to create a personal customer account (My Account), you must provide us with your name and email address. You can also choose to give us your phone number and address.

My Account provides you with an overview of you shopping bag and your order history.

You can update or delete your account at any time by logging in.

Fraud prevention

We use the personal data submitted by you when you place an order for fraud detecting and fraud prevention purposes.

Regulatory requirements

We use and store your personal data in order to comply with regulatory requirements, e.g. bookkeeping regulations.

Legal bases for collecting and using your personal data

We collect and use your personal data on the following legal bases:

1. Our performance of a contract

  • Fulfilment of your order

2. Our legitimate interest

  • Customer service
  • Improvement of your user experience
  • Fraud prevention

3. Your consent

  • Customer clubs
  • My Account
  • Marketing through push messages in apps
  • Cookie-based marketing

4. Our legal obligations

  • Regulatory requirements


In order to provide our services, we share personal data with our partners. For example when you complete an order, your payment is handled by our payment solution partners and your order is sent to our warehouse partner. When your order is packed and ready to ship, we share your name, address, email and phone number with our carrier partners to fulfil your delivery.

Our partners will either process personal data on behalf of us and according to our instructions (e.g. technical service providers, hosting services and social media networks) or provide an individual service in connection to which they process personal data (e.g. a carrier’s delivery of a package, payment solution providers and affiliate marketing networks).  

All our partners are committed to keeping your data safe.

For customer club members, we share information about your orders and other activities on our online shops such as your online shopping bag and your wish list with the customer club.

If we are obliged by law, a court decision or a decision of another authority, we will share personal data with the relevant authority or third party. We also report fraud incidents to the relevant law enforcement authorities.


Some of our partners handle your personal data outside the EU. In such case we will always ensure that your personal data is covered by an adequate level of data protection:

  • Google, USA (the data transfer is safeguarded by Google’s certification under the EU-US Privacy Shield)
  • Salesforce, USA (the data transfer is safeguarded by Salesforce’s certification under the EU-US Privacy Shield and the EU Commission’s Standard Contractual Clauses)
  • Facebook, USA (the data transfer is safeguarded by Facebook’s certification under the EU-US Privacy Shield)
  • Zendesk, USA (the data transfer is safeguarded by the EU Commission’s Standard Contractual Clauses)


We only store your personal data for as long as it’s necessary to fulfill the purpose for which it was collected or to comply with regulatory requirements, e.g. bookkeeping regulations in the countries where we operate. When this is no longer the case, the information will be automatically deleted. 

You can also request us to delete personal data. We will comply with such request unless we are obligated to store the information for regulatory reasons or unless the information is relevant due to a pending legal case/dispute.  


When we collect and use your personal data you are provided with a number of privacy rights. If you wish to exercise any of your rights, please submit our online form which is available HERE.

You can read more about your various rights below:

Right of access

One of the most important rights that you have is the right to request access to the data that we have registered on you. If you request access, we will provide you with a copy of your personal data.

Right to be forgotten

Another important right in terms of your relationship with us is that you have the right to be forgotten, meaning you can file a request asking that we delete the data that we have registered on you. We may not be able to delete all your personal data as we are required to continue to store certain data in order to comply with legal requirements.

Right to object

You are entitled to object to the processing of your personal data on certain grounds. For example, you can object to the processing of your personal data for direct marketing purposes, including profiling.

Right to rectification

If you believe that the data we have registered on you is inaccurate or incomplete, please let us know and we will make sure to update your information.

Right to restriction

In combination with some of your other rights you can also request that we restrict the use of your personal data, e.g. instead of full erasure or during our assessment of your objection. 

Right to data portability

You can file a request asking us to supply you with the personal data that you have provided to us in a structured, commonly used and machine-readable format and to transmit the data directly to a specific recipient.


If you wish to lodge a complaint about how we handle your personal data, you can always contact our customer service team. You can also file a complaint with your local data supervisory authority.