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Cookie Policy

This cookie policy applies to the use of cookies on and the brand specific websites within the BESTSELLER group such as or

If you have been redirected to this cookie policy from a brand specific website, it is because that brand is a part of the BESTSELLER group and because the website is covered by this cookie policy.

The first time you visit our websites, you’ll see a banner with information about our use of cookies, including third-party cookies.

By browsing our website you accept our use of cookies, unless you have deactivated cookies in your web browser. Below you can read more about the cookies we use and find guidance of how to deactivate and delete cookies.

The cookies we use may collect personal data. Please read about how we process personal data in our Privacy Policy.

What are cookies?

A cookie is a small text file that’s attached to your computer's hard drive, smartphone or other IT equipment. It enables your computer/IP address to be recognised and information to be collected regarding the pages you visit and functions you implement.

We use our own cookies as well as third-party cookies. A third-party cookie is a cookie which is created and placed by other websites, e.g. websites that provide content for our site, suppliers of some of our functions on the websites, or programmes that we use for analysis and marketing.

Click HERE to see a full list of our third-party cookies.

Why we use cookies

We use cookies to give you a better user experience on our website and to remember the choices you’re making when using it, for example your choice of country.  We also use cookies to constantly improve the content and functions you encounter on our website. We furthermore use cookies to target our marketing so that it matches your interests and to generate statistics regarding use of our websites.

Overall our cookies can be divided into these three categories: (1) functional cookies, (2) analytical cookies and (3) marketing cookies. 

(1) Functional cookies

Functional cookies make the site work better for you.  We use these cookies to temporarily save information from your session (website visit), e.g. saving items you added to your basket or remembering what you added into a form.

(2) Analytical cookies

Analytical cookies allow us to measure the performance of our websites from recognising and counting number of visitors to see which products our visitors view and are interested in. This helps us to improve and develop the services and products, we offer our customers.

In this regard, we may collect information about your device, e.g. your screen resolution and browser, and information about your internet connection, e.g. your IP address.

Through these analytical cookies we also register from which page our visitors came to our websites, and our visitors’ browsing on our site, e.g. when and how long our site was visited, what functionalities were used and what products were viewed. All this information is only used on an aggregated level, meaning that it cannot be directly linked to you. 

(3) Marketing cookies

On our websites you will see recommendations and promotions and we may also provide advertisement on other websites and social media. In order to keep these recommendations, promotions and advertisements relevant for you, we use marketing cookies.

The marketing cookies we use collect information about your browsing behavior, e.g. which products you have shown interest in on websites as well as on other websites. These cookies also track which ads you have already seen, how many times you have seen them, whether you have clicked on any of them and whether or not you have placed an order after clicking.

We use that information to personalize the marketing shown to you.

Links to other websites

If you use a link from our websites to a third party's website, you should be aware that cookies may be used on such third party websites. In this case, you should examine the website's cookie policy yourself.

How to delete and avoid cookies

As cookies are not stored in our systems but locally on your device, we are unable to retrieve or delete cookies.  However, you can delete existing cookies on your device and generally deactivate the use of cookies by following the guide below.

You should be aware that if you choose to deactivate cookie storage, we cannot give you the best possible user experience on our websites as there may be services and functions that you cannot use because they require cookies to remember the choices you’re making.

Internet Explorer

  • Click on 'Tools' in the command bar to the far right / 'Internet Options' / 'General' / 'Delete' / then tick 'Preserve Favourites website data' and 'Cookies' / 'Delete' / 'OK'.

This is how to avoid storing cookies in the future:

  • Click on 'Tools' in the command bar to the far right / 'Internet Options' / 'Privacy' / under 'InPrivate' tick 'Do not collect data for use by InPrivate Filtering / 'OK'.

Mozilla Firefox

This is how to remove existing cookies:

  • Click on tools in the menu bar / 'Options' / 'Privacy' / 'Remove individual cookies' / 'Remove All Cookies'.

This is how to avoid storing cookies in the future:

  • Click on 'Tools' in the menu bar / 'Options' / 'Privacy' / and tick 'Tell websites I do not want to be tracked'.

Google Chrome

This is how to remove existing cookies:

  • Click on the tools icon at the top in the menu bar / 'Tools' / 'Clear browsing data' / and tick 'Empty the cache' and 'Delete cookies and other sites data' / 'Clear browsing data'.

This is how to avoid storing cookies in the future:

  • Click on the 'Chrome menu' icon in the browser tool bar / 'Settings' / 'Show advanced settings' / 'Privacy' / 'Content settings' / 'Cookies' / 'Block cookies by default'.